Dear Karolyn Hart of Mimetic Productions
I live in the Walkerville area of Windsor and a couple weeks ago, I was very disturbed to see a large number of photocopied MISSING posters with photos of young women taped to a large number of telephone poles as I drove through my neighbourhood. I wasn’t the only one who had noticed these posters. During the week, a couple of my friends who also live in the area brought the posters up in conversation.
I was furious when I was able to examine a poster up close to learn that these MISSING posters were a cheap gimmick to grab attention in order to promote a band’s gig at a bar.
In your press release, it reads:
“Since the flyers have been posted I have received numerous phone calls from women concerned for the safety of their own daughters,” explains Booth. “We’d like to reassure Windsorites the three girls on the flyers are more than all right. In fact, they will be a part of the festivities this Friday.”
As Booth states the goal to sell more tickets and raise awareness of the event has officially been accomplished.”
What I would like answered is this: do you consider this guerrilla advertising campaign a success? More specifically, if you could back in time, would you still post the MISSING posters again knowing that they raised “concern” from the community?
Furthermore, were you aware that during your MISSING women campaign that the trial of the murder of 27 missing women by Robert Pickton in British Columbia was beginning and that a woman in Niagara Falls who had been missing during the month of December and was found dead; the fifth grusome murder of a young woman in the area over the last ten years?
Are you proud of your PR campaign?