Wednesday, January 08, 2003

LEGO was once a principled toy maker. They created toys including mini-figurines with no predetermined personalities so each child could imagine each's minifig's own character. But in order to survive the toy market of the 21st century, LEGO has ditched boring bricks and have dived head-long into the dark world of the corporate tie-in. There are now a LEGO Star Wars line, a LEGO Harry Potter line ... and just when I thought LEGO couldn't stoop any lower, the company has started making mini-figs of real people: check out the Steve Nash mini-fig (oh, they gave him such bad hair). This is what has happened to Creative play .

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